Did you know, with 91% of online consumers checking their email daily, email marketing is one of your best means of generating leads, and converting those leads into customers.

Broadstreet Consulting offers to help businesses earn the payoff of email campaigns by making sure you are maximizing conversions and clickthrough rates with every email you send.

To help you understand the layout of such emails, we put together the 7 core components of a 5 star email.

1. A Clear, Attention-Grabbing Email Subject Line.

To reach your customer, you have to be able to break through the noise of the other millions of email.  In order to do this, you have to have a compelling subject line that inspires your audience to click on and read your email.

2. Company Branding.

Make sure your email layouts mimic your overall company brand. You want the people opening your email to recognize who you are.

Do you keep track of interesting tweets you send?

Chances are if you tweeted, retweeted, or favorited a tweet, it was worth remembering. I constantly retweet links to articles I want to review later. But come on, how many of us actually spend the time scrolling through and picking out these old tweets? Not me!

But what if I told you it didn't have to be that hard?

Twitter stores the last 3,200 tweets you sent, but let's face it, it's not an easty-to-view format.  Allmytweets.net is an amazing site that allows you to view these tweets in a bulleted easy-to-view format. All you do is enter your twitter ID and it immediately loads your tweets.

Some say it will retrieve slightly over the limit allowed by twitter, but I haven't even tweeted over 1,500 tweets yet, so I couldn't tell you based on experience.

I've had my iMac for probably 3 years now, and I have to say I'm still not really a "Mac Person" like so many are.  I love how reliable it is, but a lot of things annoy me about it-- why can't I make a window larger by dragging the top left corner? , for example. 

And so my screen saver is whatever I selected the first time I setup my Mac.  It scans all the photos on my computer and displays them as a slideshow, and it's always fun to watch it, but occasionally I see a photo I would like find and email or post on Facebook.  I don't have a good way to find a photo like that. 

One way I do that, though, is to use the iPhoto "Faces" feature, which lets you tag photos (like you do on Facebook), and then it goes out and tries to find photos of that same person.    Here's what it looks like on the Faces home page:

So you want to create your own background image for your twitter account, but don’t know where to start. Been there!

What’s the right size? Should it be a gradient, a photo, a logo, etc.? Should it have words? How do you avoid it looking perfect on a small screen, but screwed up on big screen, or vice versa?

Well we have a few helpful tips for you based on our experience!

1) Setting up the main background

I was lead to believe that the image should be 2560 x 1600 (about 35 x 22 inches).. WAY too big!  Then I read somewhere that recommended about 14.5 x 11 inches, still not right! After making my own measurements based on the inaccuracy of the first images, I came to the conclusion:

Perfect image size: 1700 x 900

That’s about 24” wide by 12” tall. It gives enough breathing room for large-screen monitors, showing up perfectly on both my large screen pc at home and my small screened MacBook.

We want to keep the main background simple. If you have too much going on, your image is likely to go over 800K and you won’t be able to upload it to Twitter.