Broadstreet Blog
Today, we’re diving into the evolution of macaroni and cheese over the years and how your website design should adapt to connect with your audience. Kraft Macaroni and Cheese, a classic favorite, has been around since 1937. Back then, it was the pioneer in introducing ready-made macaroni and cheese in a box. In the first year alone, they sold a whopping 9 million boxes of this iconic product.
Fast-forward to today, Kraft Macaroni and Cheese is still incredibly popular. We'll be looking at how Macaroni and Cheese has changed over time, but our main focus is on how upgrading your website can help your company. We'll talk about the benefits of a website overhaul and how Broadstreet.net can assist you in this process. Let’s explore how to make that happen!
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Broadstreet.net Opens Office in Lancaster, SC
We are Broadstreet.net, a leading digital marketing company based in Camden, SC. We announced our expansion with the opening of a new office in Lancaster, SC. This strategic move allows us to meet the increasing demand for digital marketing services in the region while enhancing our commitment to serving local and regional clients.
Broadstreet's decision to move into Lancaster came from a recognition of the rapid growth in the area. The county boasts the highest one-year and two-year population growth in the Charlotte metro area. This expansion positions us to cater to the growing digital marketing needs of businesses in the Lancaster area, solidifying our role as a trusted digital marketing partner.
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Google constantly rebrands its apps, but most people don't even realize it. Recently, the company quietly changed the name of its Google Wallet app to "Google Pay."
While the change may seem minor, it's part of a larger strategy by Google to unify all of its payment products under one brand.
This blog post will light up Google's recent rebrandings and why they are crucial.
We'll also discuss some of the other recent changes that have been made to Google's apps and services. Stay tuned!
But before diving right into the main facts, let’s know a brief history of Google's innovation. Specifically, we’ll be covering:
- Brief History Covering Google’s Innovations
- Google AdWords >>> Google Ads
- Google My Business >>> Google Business Profile
- G Suite >>> Google Workspace
- A Quick Look Into Google+
- Google Reader Vanished: Why Exactly?
That being said, let’s dive right in…
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Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It's packed with new features and improvements, making it more powerful.
Keeping up with Google’s changes is an ongoing challenge, but switching to GA4 is going to have an impact on virtually every small business.
Broadstreet is one by one upgrading our clients to Google Analytics 4.
In the short term, this is a challenging process, but in the long term our clients will be better equipped for the Analytics of the future, and by converting early they will have more GA4 data available when the old Universal Analytics expires.
The current version of Google Analytics, called Universal Analytics, is scheduled to stop processing new requests on July 1, 2023.
One of Google Analytics 4's most notable features that we discovered is its focus on user engagement.
With GA4, you can see not only how many people visit your website, but also how long they stay and what they do while they're there.
This information can be extremely valuable in understanding your audience and tailoring your content to them.
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In spite of our undying affection for both Drupal and WordPress, we recognize that there are situations in which one is better suited than the other.
We split our time roughly in half between the two platforms, and our experience in so many different fields has given us a deep understanding of the benefits and drawbacks of both.
This article goes in-depth, but it should help anyone decide whether WordPress or Drupal is better for their needs.
Let's quickly introduce the two contestants before delving into the meat of the comparison. They are both CMSes, or content management systems.
As the name suggests, this means that they provide you with a means to host your own website, where you can then create and administer all of the content yourself.
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At Broadstreet Consulting, our entire team works remotely to serve our clients. With team members working from their homes in Texas, North Carolina, South Carolina, and outside of the United States, we have to work hard to develop and maintain a connected atmosphere. Check out five of our tips to stay connected with your coworkers when you work from home!
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Reflecting on 2020, Looking Ahead to 2021
It is no secret that 2020 was a big year for the internet, but it was also a big year for Broadstreet. When the COIVD-19 pandemic stuck, people suddenly became much more dependent on the internet for every part of life. Before March, we would go to restaurants to sit down and eat, but now we call ahead to order, we place orders online, and we get take out. Online shopping increased, and more businesses realized that choosing to keep their products offline limited their adaptability to the increased demand for shopping online.
“Businesses that thought they didn't need a website all of a sudden realized ‘Oh my, we're really behind the curve!’ That change in mindset was the biggest thing in 2020.” Tom Sliker said. “We watched this slow and steady adoption to the internet and e-commerce over the years, and all of a sudden, it just got a big boost in the arm.”
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Thank you, Google for Supporting Our Small & Medium-Sized Businesses
In an effort to help small and medium-sized businesses (SMBs) stay in touch with their customers, Google has given $340 million in ad credits worldwide to these SMBs. Broadstreet clients who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of 2020 were eligible for this credit, and recieved a total of $3,500. All SMBs had to be shown to be adhering to Google's advertising policies - any accounts in voilation would not recieve an ad credit. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.
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If You're Looking for the Best Place to Start, Start Here.
During times of uncertainty, it can be hard to decide how much time and money to invest in moving your business online. Making decisions, such as choosing who to work with, how much to pay, what platforms you should focus on, how to get a return on your investment, and more can be overwhelming.
Google handles over 75,000 queries per second and has a 95.65% share of mobile search traffic worldwide. Google's immense traffic is why when we are trying to help any business owner who asks, we tell them Google is the very first place to focus on showing up.
If you choose to develop an SEO and Pay-Per-Click strategy to be seen on Google, there are so many benefits to working with a Google Partner.
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During the COVID-19 pandemic, your Broadstreet team is here to help!
During the novel coronavirus pandemic, your Broadstreet team is here to help! Our entire team is working remotely and our availability has not changed.
We recommend making sure your customers are aware of any changes to your hours or services through social media updates, Google My Business updates, and specific messages added to your website. Many of our clients have done a great job getting the word out about changes to their business processes.
One of our clients, Powers & Gregory, has created radio ads and Facebook posts that talk about their low-contact policies.
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