Broadstreet Blog
How To Improve the Search Engine Optimization (SEO) on Your Website
A lot of local, small businesses across the U.S. have been hiring us for SEO improvements and updates. No matter where you are located, our proven strategy for SEO success can land your website in the top of the local search results for target keywords.
On the other hand, there are some who tell us during a consultation that SEO is not important to them. Whether you know it or not, SEO is extremely important to any small, local business. Learning SEO best strategies can be done with research online if you have the time to learn and implement these strategies on your own. If you are too busy, you can hire our team of knowledgeable SEO experts to review your current website and implement a proven SEO strategy that will not only drive your website to the top of the local search engine for your targeted keywords, but will also drive more leads through your website.
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Broadstreet Consulting + Brand Ambassador = Killer Marketing Strategy
A competitive digital marketing strategy is comprised of different layers, the first being a solid web presence that generates curiosity and leads through search engine optimization (SEO) while providing a stable structure to land on through a quality website. Broadstreet is here to get the ball rolling and keep your business growing through that initial phase and beyond.
Once a business has a strong web foundation, social media marketing and promotion are added to help engage current and new customers. This gets your product or service in front of the active online community that is interested in what you are selling or the lifestyle you are promoting.
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Broadstreet Consulting Can Help Grow Your Business Using Google AdWords Campaigns
November 2019 Client Highlight:
Conversion rates can be a business owner’s most frustrating numbers. Second only to cost per conversion numbers.
We at Broadstreet Consulting utilize industry standards and knowledge of consumer behaviors to improve impressions, click-thru-rates and - most importantly - reduce your costs to reach potential customers.
Recently, we presented a 3-month progress report to a client with some pretty impressive stats since making improvements to their existing AdWords campaigns. With our help, they saw:
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Expanding Your Audience With Similar Audiences Can Increase Your Conversion Rate & ROI
Sometimes the hardest part of something is just getting started. If you haven' started using similar audiences in your AdWords campaigns yet, it's time to get going.
Similar Audiences enables you to find new audiences who share characteristics with your Remarketing lists (specific groups of people who have visited your website). Google creates these lists after your remarketing lists have gathered enough data. You need to have Remarketing lists set up and running in order to get Similar Audiences.
How Do Similar Audiences Work?
- Uses data from existing Remarketing lists
- Automatically generates lists of new people based on data
- Automatically excludes the data from your original Remarketing lists so there is no overlap
Similar Audiences are good for campaigns focused on expansion - campaigns where the budget is going towards reaching completely new people (opposed to re-engaging). These lists will appear in your audiences when Google has the data to create them.
Similar Audience Key Benefits:
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We are proud to announce that we are a Google Partner for a fourth year specializing in Google Search Advertising.
This Google Partner badge recognizes that Broadstreet Consulting has demonstrated expertise and sustained client performance in search advertising. Partners evaluates our AdWords manager account to determine whether our company meets the requirements of overall spend, company performance and AdWords certified, meaning we have passed multiple AdWords exams. These exams must be taken annually.
Partners assesses our AdWords manager account to determine whether our company meets the performance requirement. To fulfill the company performance requirement, the following items must be met:
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Getting Started, Unfortunately, Isn't The Hardest Part of Running A Facebook Campaign. Here Are Some Tough Questions Answered.
Are you a business owner who is finally starting to come around to the idea of using Facebook and social media for business marketing purposes? Or maybe your an employee who's been assigned this daunting task?
Because of how standard and easy facebook is for personal use, it's very common to attempt to manage your business account on your own. And it's very possible. But you have to be the type of motivated owner or employee who is willing to spend "down time" learning and improving your account, or everything you do will be for nothing. Just like AdWords, Facebook is a platform where it can be very easy to waste time and money if you don't know what you're doing.
Broadstreet Consulting has been helping businesses with social media marketing for over 5 years, and we can help you get started. Schedule a free consultation today or read the answers to our most common FAQ's below.
Consistently Increase Your Conversion Rate With These Simple Google AdWords Solutions
Are you struggling to consistently meet a benchmark you've set for your monthly conversion rate on Google Adwords? It's not a great feeling when you continue to put hours of work into your Google AdWords PPC account, only to find the number of monthly conversions rising and falling. You can attribute this to seasonal traffic, holidays, back to school or anything else - but the reality is that there are ways to help find consistency in your numbers.
Learn how to set up a new Google AdWords account for success
In my 4 years of working with Google AdWords, I’ve had plenty of time to make mistakes and learn from them - over, and over and over again. Through mistakes, thorough research and training, I’ve been able to gain a basic understanding of how to set up a new Google AdWords account for success.
1. Customized Landing Pages
Creating custom landing pages can be a lot of work! It’s easy to skip over this step - decide to get back to it later, or settle with what you currently have for a landing page. But that, my friend, is a huge no-no!
I recently picked up a Ricoh Theta SC 360 Spherical camera from Amazon for around $200. The camera comes with a great app for my Android phone that let's me setup the camera on a tripod and take the photo remotely via the app. The camera has it's own WIFI hotspot that my phone can connect to in order to remote control the camera and store the output images. The camera takes 360 still images as well as video.
This camera and its output are part of Google's VR (Virtual Reality) View strategy. VR view allows you to embed 360 degree VR media into websites on desktop and mobile, and native apps on Android and iOS. This technology is designed to enable developers of traditional apps to enhance the apps with immersive content.
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With over 28 million small businesses in the U.S. - more than 52% of these small businesses are home based, according to the Small Business Administration
If you are considering or are in the process of starting a business from home, it’s crucial to get your business found online in order to set yourself up for success.
Related: Build an Online Business Strategy for Long-Term Revenue Growth
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