To give you more insight into the performance of your Facebook ads, Facebook has officially introduced the new Ads Relevance Score as a visible metric in the ad reporting tools.

Ads Relevance Score is a metric that provides an estimate of how relevant your ad is to its target audience, on a scale of 1 to 10. For anyone familiar with Google Adwords, it is similar to the Quality Score.

Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses alike.

How relevance scores works

Relevance score is calculated based on the positive and negative feedback an ad receives from its target audience. Ads receive a relevance score between 1 and 10, with 10 being the highest. The relevance score will only appear once an ad has recieved 500 impressions or more.

The score is updated as people interact and provide feedback on the ad. The more positive interactions, the higher the ad’s relevance score will be. The more times people hide or report an ad, the lower its score will be.

Positive Feedback

As web developers who provide ongoing SEO support for our clients, we are constantly thinking about and helping our clients with reputation management and search engine optimization. When someone types your name or your company’s name into google, you want to own as many of the results as possible. Your website, blog, facebook page, twitter page, linkedin page, Yelp listings, and other business profile pages should rank highly. We want the pages that we can control at the top, because the more search results you can control, the less likely and angry blog or questionable news article will show up on page one.

Wikipedia has become one of the most popular online reference sources, and many small business owners wonder if they can get a wiki-article for their business. After all, Coca Cola has one, Forbes Magazine, even smaller businesses like Roscoe’s House of Chicken and Waffles have their own pages.

Have you ever been scrolling down your Facebook news feed in the few spare minutes that you have, and seen an article that really interested you that you just didn't have time to read? 

Chances are you "shared" it to your wall for everyone else to see but never came back to it, or you just accepted your loss.

This summer, Facebook launched a "Save" feature that allows users to privately save Facebook pages and links that interest them and come back to them later. Exciting, right?!

The web and mobile archival feature, called "Facebook Save," aims to help people who don't have time to explore links, places, movies, TV shows or music immediately. So now you no longer have to miss out on your favorite page's newest post, or that Copyblogger article you may never find again.

Even if you're someone who is willing to share every interesting article on your Facebook wall, eventually your wall fills up, and posts begin to disappear. This new save feature keeps the links and pages you want archived into a list that is automatically organized by category, and the list can be accessed at any time on the social network's website, iOS app or Android app.

I recently setup a products feed from Drupal 7 to Google Merchant Center, and it took quite a bit of work. I am expecting it to be worth the effort. Maybe it will not be right now, but in the future. I decided to go with xml because it was the simplest to me, and I am not a spreadsheet guy.